Integration

August Ads + Northbeam

Connect creative production with attribution intelligence. See true performance of AI-generated video ads in Northbeam and make decisions based on accurate, unified data.

Creative Intelligence Powered by First-Party Data

Northbeam's machine learning models provide accurate attribution in a privacy-first world. The August Ads integration brings this intelligence to your creative strategy. Understand which AI-generated videos drive real business outcomes, not just vanity metrics. Track creative performance across channels, understand cross-device impact, and optimize your video strategy with confidence.

First-party data attribution for video creative

Cross-channel creative performance analysis

Machine learning-powered attribution accuracy

Creative-level reporting in Northbeam dashboard

Unified view of video performance across platforms

Attribution-First Creative Workflow

Build creative strategy on a foundation of accurate attribution data.

Integrate Platforms

Connect August Ads with your Northbeam account. Enable creative-level tracking to attribute conversions to specific video assets.

Tag & Export

Generate videos with Northbeam-compatible tracking. Our export system ensures proper attribution parameters for accurate measurement.

Deploy Across Channels

Launch videos on Meta, TikTok, Google, and other platforms. Northbeam unifies attribution across all channels for a complete picture.

Analyze & Iterate

Review creative performance in Northbeam's interface. Identify winners, understand why they work, and apply insights to future video creation.

Attribution-Powered Creative Decisions

Cross-Platform Creative Analysis

Same video performs differently on Meta vs TikTok but unclear why or how to optimize.

Northbeam's unified attribution shows true channel-specific performance. Team discovers creative works best for certain audience segments on each platform.

Incrementality Testing

Brand unsure if video ads are driving incremental revenue or stealing from other channels.

Northbeam's incrementality measurement shows true lift from video creative. Team confidently scales proven video strategies.

Creative Budget Allocation

Limited budget requires choosing which video styles to produce more of.

Attribution data shows UGC-style videos deliver 2x ROAS vs polished ads. Budget shifts to more AI-generated UGC content.

Northbeam Integration Features

Creative-Level Attribution

Individual video performance tracking with Northbeam's ML models.

Cross-Channel Unification

See video performance across Meta, TikTok, Google in one view.

First-Party Tracking

Privacy-compliant attribution using first-party data methods.

Incrementality Insights

Understand true incremental impact of video creative.

Path Analysis

See how video creative contributes across the customer journey.

Custom Reporting

Build custom reports focused on video creative performance.

Frequently Asked Questions

How is Northbeam different from platform attribution?

Northbeam uses first-party data and machine learning to provide more accurate attribution than platform-reported metrics. This is especially important post-iOS 14 when platform data became less reliable.

Can I see video performance across all channels?

Yes. Northbeam unifies data across Meta, TikTok, Google, and other connected platforms. See how the same video performs differently across channels in one view.

How does creative tracking work technically?

August Ads exports include tracking parameters that Northbeam ingests. Combined with Northbeam's pixel and data connections, this enables attribution at the individual creative level.

What if I'm already using Triple Whale?

You can use both! Different attribution platforms use different methodologies. Some brands use multiple attribution tools for a more complete picture.

Does this work with Northbeam's MMM features?

Yes. Creative data from August Ads feeds into Northbeam's Media Mix Modeling, helping you understand video's role in the broader marketing mix.

Related Integrations

Triple Whale Motion Google Ads Meta Ads Manager

Get True Creative Attribution

Connect August Ads with Northbeam for accurate, privacy-compliant attribution of your video ad performance.