AI Hook Generator
Generate scroll-stopping hooks for your video ads in seconds. Perfect for TikTok, Reels, and YouTube Shorts.
Tell us about your product
We'll generate hooks tailored to your offering
Your Hooks
Generated hooks will appear here
Enter your product details and click generate
Hook in 3 Seconds
You have 3 seconds to stop the scroll. Make your first line count.
Test Multiple Hooks
The best marketers test 10+ hooks per ad. Use different styles to find winners.
Speak to One Person
Write hooks as if talking to one person, not a crowd. It feels more personal.
What is a Video Ad Hook?
A hook is the critical first 1-3 seconds of your video ad that determines whether someone stops scrolling or keeps going. On platforms like TikTok, Instagram Reels, and YouTube Shorts, you have milliseconds to capture attention before users swipe away.
The best hooks create an immediate emotional response—curiosity, surprise, recognition of a problem, or promise of value. They speak directly to your target audience and make watching the rest of the video feel irresistible.
Our AI Hook Generator uses 9 proven hook frameworks that top advertisers use to create scroll-stopping content: problem-agitate, curiosity, result-focused, questions, controversy, social proof, urgency, and storytelling approaches.
Hook Examples by Style
Problem-Agitate
"I wasted $10,000 on ads before I discovered this..."
Curiosity
"The reason your ads aren't working has nothing to do with your product..."
Social Proof
"This product has 50,000+ five-star reviews and I finally tried it..."
Urgency
"Stop what you're doing—this deal ends in 24 hours..."
Frequently Asked Questions
What is a hook in video advertising?↓
A hook is the first 1-3 seconds of your video ad that captures attention and stops viewers from scrolling. Effective hooks create curiosity, highlight pain points, or promise value that makes viewers want to watch more.
How do I write a good TikTok hook?↓
Good TikTok hooks are short (under 3 seconds), speak directly to your target audience, create curiosity or urgency, and feel native to the platform. Use styles like problem-agitate, questions, or controversy to maximize engagement.
Is this hook generator free?↓
Yes, the August Ads Hook Generator is completely free to use. Generate unlimited hooks for your video ads without any signup required.
What hook styles work best for video ads?↓
The most effective hook styles vary by product and audience. Problem-agitate hooks work well for pain-point products, curiosity hooks drive engagement, social proof hooks build trust, and urgency hooks create FOMO. Test multiple styles to find what works for your audience.