Definition
Angle
An angle is the specific story or framing you use to sell the same product to the same audience (e.g., pain relief, speed, convenience, proof, identity).
What it means
Angles are the backbone of scalable ad creative. Instead of making one “best” ad, you generate many angles that speak to different motivations and objections. The same product can win with a problem-first angle, a proof-first angle, an identity angle, or an objection-busting angle.
Why it matters
- Angles create more testable variants without changing the offer.
- Angle coverage helps you fight fatigue with meaningful creative refreshes.
How to improve it
- Map the top 10 objections and build angles that answer them.
- Pull angles from reviews, support tickets, and competitor ads.
- Test angles with multiple hooks before scaling production.
Common mistakes
- Changing only the hook while the angle stays identical.
- Using generic angles that don’t match the product’s real advantage.
Related terms
Apply this with free tools
Use August Ads tools to generate better hooks and scripts, then test variants: