Definition
Offer
An offer is the full value exchange: what you get, for what price, with what bonuses, guarantees, and constraints.
What it means
The offer is not just the product. It’s the price, bundle, guarantee, trial, bonus, shipping, and positioning. Great creative can’t save a weak offer forever, and strong offers often win even with average creative—especially early.
Why it matters
- Offer strength is a major determinant of conversion rate and scale.
- Small offer changes can outperform dozens of minor creative tweaks.
How to improve it
- Clarify the outcome and who it’s for (and not for).
- Add risk reversal (guarantee, trial) where possible.
- Use bundles/bonuses that increase perceived value without huge costs.
Common mistakes
- Hiding price and key constraints until late in the funnel.
- Making an offer that’s too complicated to explain in a short ad.
Related terms
Apply this with free tools
Use August Ads tools to generate better hooks and scripts, then test variants: