Definition
CTR (Click-through rate)
CTR is the percentage of people who clicked after seeing your ad.
What it means
CTR is calculated as clicks ÷ impressions. It’s primarily influenced by the hook, message clarity, and offer relevance to the audience. A high CTR can be good, but it only matters if clicks convert downstream.
Why it matters
- CTR is an early signal that creative is earning interest.
- It can reduce costs when platforms reward engaging ads.
How to improve it
- Tighten the hook and clarify who the offer is for.
- Make the CTA and value prop explicit.
- Use proof and specifics to reduce skepticism.
Common mistakes
- Optimizing CTR with clickbait that doesn’t convert.
- Ignoring landing page mismatch.
Related terms
Apply this with free tools
Use August Ads tools to generate better hooks and scripts, then test variants: